In one of the first trials in the country to address Internet defamation, a Dallas County, Texas, jury last week rejected a $700 million suit by an Internet company that claimed it was harmed by negative electronic messages posted by an employee of a competing company.

ZixIt, a Dallas Internet company, filed ZixIt Corp. v. Visa International, et al. in 1999, alleging it was harmed by Paul Guthrie, then a vice president with Visa. ZixIt alleged in its suit that Guthrie posted more than 400 anonymous messages, many of them negative, about ZixIt on the Yahoo Finance ZixIt Internet message board, causing ZixIt’s stock price to drop.

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