Franchised businesses have embraced Internet strategies in an effort to meet competition, increase product or service awareness, aid in customer and supplier communications and compete in different channels of commerce.
Growing a company through the Internet means expanding brand awareness and fulfillment of orders in a seamless, coordinated fashion. Coordination is not always so easy in businesses in which products and services are distributed through licensing or franchising, because the franchisee and franchisor share goodwill in the brand name.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
