Franchised businesses have embraced Internet strategies in an effort to meet competition, increase product or service awareness, aid in customer and supplier communications and compete in different channels of commerce.
Growing a company through the Internet means expanding brand awareness and fulfillment of orders in a seamless, coordinated fashion. Coordination is not always so easy in businesses in which products and services are distributed through licensing or franchising, because the franchisee and franchisor share goodwill in the brand name.
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