Do your firm’s marketing materials tout a broad range of services, a client-focused approach and the fact that large and leading companies rely on you? Unfortunately, so do just about every other firm’s. So, how is a law firm to differentiate itself?

One of the panels at ALM’s (the parent company of The Legal Intelligencer and Law.com) annual chief marketing officer conferences offered a broad range of answers to this practice development challenge that attorneys and marketing staffs continually deal with. The panelists’ proven tactics summarized below are all applicable and beneficial to firms of any size.

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