Knockoff Chinese Juicer Hits US Kitchens, Says Quinn Emanuel
A federal court complaint on behalf of Juicero Inc. says a Chinese company has copied the "luxurious yet approachable" style of its juicer.
April 11, 2017 at 09:49 AM
3 minute read
A San Francisco company that says it's “revolutionizing the home juicing industry” is bringing a wide-ranging intellectual property suit against a Chinese competitor.
In a complaint that reads as part infomercial, part internet flame war, Juicero Inc. and its Quinn Emanuel Urquhart & Sullivan attorneys accuse Shanghai-based iTaste Co. of infringing the design, operation, name and even the slogans of its Juicero cold-press juicer.
“Juicero is changing how people access fresh-squeezed, nutrient-dense juice in their own homes,” according to the complaint signed by Quinn Emanuel partner Kevin Johnson. But iTaste and its distributor Froothie USA LLC are selling a knockoff called the Juisir that copies Juicero's “beautiful, optimistic, and playful appearance” that is “luxurious yet approachable.”
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