A San Francisco company that says it's “revolutionizing the home juicing industry” is bringing a wide-ranging intellectual property suit against a Chinese competitor.

In a complaint that reads as part infomercial, part internet flame war, Juicero Inc. and its Quinn Emanuel Urquhart & Sullivan attorneys accuse Shanghai-based iTaste Co. of infringing the design, operation, name and even the slogans of its Juicero cold-press juicer.

“Juicero is changing how people access fresh-squeezed, nutrient-dense juice in their own homes,” according to the complaint signed by Quinn Emanuel partner Kevin Johnson. But iTaste and its distributor Froothie USA LLC are selling a knockoff called the Juisir that copies Juicero's “beautiful, optimistic, and playful appearance” that is “luxurious yet approachable.”