Uber Files $50M Fraud Suit Against Digital Ad Agency
According to the complaint, Uber spent more than $82.5 million in an ad campaign directed by Fetch Media Ltd. from 2016 through the first quarter of this year.
September 19, 2017 at 02:26 PM
3 minute read
SAN FRANCISCO — Uber Technologies Inc. has sued global advertising firm Fetch Media Ltd. for $50 million claiming it was charged millions for mobile ads that never generated returns.
The lawsuit, filed Monday in U.S. District Court for the Northern District of California by Uber's lawyers at Reed Smith, shines a light on some of the issues dogging the advertising industry in the digital age, as well as just how much money Uber spends to get new users to download its ride-sharing app.
According to the complaint, Uber was spending $6 million per month on mobile ads via Fetch by late 2016, and spent more than $82.5 million in a Fetch-directed campaign from 2016 through the first quarter of this year.
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