Paul Loh, managing partner of Willenken. Photo: Courtesy PhotoLA Litigation Boutique Trims Its Name as Partners Split
Los Angeles-based litigation boutique Willenken Wilson Loh & Delgado has trimmed its name to Willenken, honoring its late founder.
May 03, 2019 at 06:03 PM
2 minute read
Los Angeles-based litigation boutique Willenken Wilson Loh & Delgado is now just Willenken, following the trend toward brevity in law firm branding.
The new name recognizes its founding member, the late Louis Willenken. Willenken, a trial attorney, founded the firm in 2002 with four former Quinn Emanuel Urquhart & Sullivan lawyers, including Peter Stris, James Lee, Luan Tran and current managing partner, Paul Loh.
The change follows name partner and former managing partner William Delgado's departure from the firm to form his own practice, DTO Law.
“Willenken wanted to stay as a litigation boutique, [and] I wanted to transition into some other transactional areas in law,” Delgado said. Partner Megan O'Neill made the move with him, and also joining them is former Sanchez & Amador partner Mark Tarango. The group officially launched DTO Law on May 1.
Although the other name partners—Loh and Jason Wilson—remain at Willenken, the firm made a conscious choice to modernize its brand, Loh said.
“Legal industry-wide, you may have noticed, it is kind of the trend is condensing your name, just for simplicity's sake,” he said. “I am also thinking of the future, longevity-wise … for the purpose of prosperity and also just for ease of branding.”
Loh took over the firm's leadership as the managing partner earlier this year.
“Even though the members of the team have changed over time, I think our missions and our objectives have always remained steady,” Loh said. The original founders have also taken separate paths, as Stris founded Stris & Maher, Lee created LTL Attorneys, and Tran joined Boies Schiller Flexner.
According to Loh, the new Willenken has three partners and nine total lawyers. Loh noted the diversity of the group—six of the firm's attorneys are minorities and seven are women.
“We want to continue to establish ourselves and make a name for ourselves as a firm that companies can go to for high-end, complicated cases, we have trial capabilities to handle those cases,” Loh said.
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