It’s just a tiny piece of cloth, measuring less than a square inch.
But the distinctive red tab Levi Strauss & Co. affixes to its jeans pockets and other garment seams has been identifying its goods since 1936. And the company doesn’t like it when other clothing manufacturers—especially jeans makers—affix tabs to their own pockets.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]