Sitting left to right: Michael Moradzadeh, Frank Vargas. Standing left to right: Jim Chapman, Zheng Liu, Lillian Stenfeldt and Karineh Khachatourian, Rimon Law. Photo: Jason Doiy/ALMAlternative Legal Service Providers of the Year: Rimon
"At this point, the market trusts us to do everything done by traditional law firms," says the alternative law firm's founding partner and CEO Michael Moradzadeh.
October 21, 2019 at 07:00 AM
3 minute read
The alternative law firm Rimon has flattened the traditional pyramid-shaped firm structure, in part, by using software robots to handle some of the more basic work traditionally done by associates. The firm also uses an internal, secure social network as a "virtual water cooler" where attorneys check in to collaborate, exchange ideas and drum up new business frequently throughout the day. Founding partner and CEO Michael Moradzadeh discussed the firm's model and the market reaction to Rimon from clients with The Recorder after being named the alternative law firm of the year as part of the California Leaders in Tech Law and Innovation Awards.
The Recorder: How do you describe Rimon Law's value to a potential client who has never used your services before in 75 words or less?
Michael Moradzadeh: Rimon is a highly selective, forward-thinking and flexible international law firm, with lawyers curated from the very top ranks of their profession. We leverage best-in-class technology to offer bespoke legal representation that meets the highly specific needs of each of our clients. We believe in empowering our attorneys to customize each representation, offering them the best support with the least interference. All of this in a lean environment that results in greater value for our clients.
Who is your target customer? How satisfied are you with market awareness of you and your services within that audience?
Our target client is a sophisticated company or individual who appreciates top legal services and is looking for a highly tailored legal relationship—from pricing to staffing to scoping of projects. This client, like many of our current clients, can be a Fortune 100 client, a midsized company, or a startup entrepreneur.
The market awareness of Rimon has been excellent, which is why we have been able to expand to 26 offices in six countries so quickly. Our current client list is over 5,500. Yet we see continued room for growth. It is a truism that the legal industry can be slower to change than other sectors, which continues to present opportunities for us and other innovative firms.
What has the market come to trust an alternative legal service provider like you to handle? What tasks will take some more convincing?
Our clients trust us to handle the full spectrum of legal work, from bet-the-company litigation to billion-dollar deals. We represent major brands, world-famous musicians, high-net-worth individuals and leading financial institutions. So, it seems the market has spoken and it likes what we are doing. At this point, the market trusts us to do everything done by traditional law firms.
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