Diet Dr Pepper Doesn't Mislead Consumers, Appeals Court Says
The U.S. Court of Appeals for the Ninth Circuit ruled that the word "diet" in Diet Dr Pepper did not dupe consumers into believing they could lose weight by drinking the beverage.
December 30, 2019 at 02:20 PM
3 minute read
That New Year's resolution to lose weight might not include Diet Dr Pepper—at least, according to a federal appeals court that affirmed dismissal of a case challenging the soda's health claims.
In an opinion Monday, the U.S. Court of Appeals for the Ninth Circuit concluded that the word "diet" in Diet Dr Pepper did not mislead consumers into believing they could lose weight.
"Diet soft drinks are common in the marketplace and the prevalent understanding of the term in that context is that the 'diet' version of a soft drink has fewer calories than its 'regular' counterpart," wrote Judge Jay Bybee of the U.S. Court of Appeals for the Ninth Circuit. "Just because some consumers may unreasonably interpret the term differently does not render the use of 'diet' in a soda's brand name false or deceptive."
San Diego plaintiffs attorney Jack Fitzgerald, of The Law Office of Jack Fitzgerald, did not return a call for comment.
Baker Botts partners Evan Young, in Austin, Texas, Van Beckwith in Dallas, and Jonathan Patchen in San Francisco, represented Dr Pepper/Seven Up Inc. The Texas-based company did not respond to a request for comment.
The ruling is the latest in a class action challenging the health claims of diet soda. Fitzgerald brought cases in California and New York, where the U.S. Court of Appeals for the Second Circuit found this year that that "diet," in the context of Diet Coke, did not mean weight loss but, instead, fewer calories. In previous summary orders, the Second Circuit upheld dismissal of two other New York cases this year involving Diet Dr Pepper and Diet Pepsi.
On Dec. 23, the Ninth Circuit also dismissed the appeal of another Fitzgerald case challenging Diet Coke, concluding it lacked jurisdiction because the judge's order "shows no intent to dispose of the entire action."
In the Diet Dr Pepper case, Fitzgerald's client, Shana Becerra, had argued that the drink deceives consumers into believing they can lose weight, or at least not gain weight, when drinking the soda.
The Ninth Circuit, in its order, focused on Dr Pepper's argument that the plaintiff defined the word "diet" as a noun or verb, not as an adjective, as used in its product's name.
"When considering the term in its proper context, no reasonable consumer would assume that Diet Dr Pepper's use of the term 'diet' promises weight loss or management," Bybee wrote. "In context, the use of 'diet' in a soft drink's brand name is understood as a relative claim about the calorie content of that soft drink compared to the same brand's 'regular' (full-caloric) option."
The panel also dismissed allegations that Diet Dr Pepper's advertising alluded to weight loss with "the use of attractive, fit models."
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
NOT FOR REPRINT
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
You Might Like
View AllState Appeals Court Revives BraunHagey Lawsuit Alleging $4.2M Unlawful Wire to China
3 minute readApple Disputes 'Efforts to Manufacture' Imaging Sensor Claims Against iPhone 15 Technology
Lawsuit alleges racial and gender discrimination led to an Air Force contractor's death at California airfield
7 minute readLaw Firms Mentioned
Trending Stories
- 1South Florida Attorney Charged With Aggravated Battery After Incident in Prime Rib Line
- 2'A Death Sentence for TikTok'?: Litigators and Experts Weigh Impact of Potential Ban on Creators and Data Privacy
- 3Bribery Case Against Former Lt. Gov. Brian Benjamin Is Dropped
- 4‘Extremely Disturbing’: AI Firms Face Class Action by ‘Taskers’ Exposed to Traumatic Content
- 5State Appeals Court Revives BraunHagey Lawsuit Alleging $4.2M Unlawful Wire to China
Who Got The Work
J. Brugh Lower of Gibbons has entered an appearance for industrial equipment supplier Devco Corporation in a pending trademark infringement lawsuit. The suit, accusing the defendant of selling knock-off Graco products, was filed Dec. 18 in New Jersey District Court by Rivkin Radler on behalf of Graco Inc. and Graco Minnesota. The case, assigned to U.S. District Judge Zahid N. Quraishi, is 3:24-cv-11294, Graco Inc. et al v. Devco Corporation.
Who Got The Work
Rebecca Maller-Stein and Kent A. Yalowitz of Arnold & Porter Kaye Scholer have entered their appearances for Hanaco Venture Capital and its executives, Lior Prosor and David Frankel, in a pending securities lawsuit. The action, filed on Dec. 24 in New York Southern District Court by Zell, Aron & Co. on behalf of Goldeneye Advisors, accuses the defendants of negligently and fraudulently managing the plaintiff's $1 million investment. The case, assigned to U.S. District Judge Vernon S. Broderick, is 1:24-cv-09918, Goldeneye Advisors, LLC v. Hanaco Venture Capital, Ltd. et al.
Who Got The Work
Attorneys from A&O Shearman has stepped in as defense counsel for Toronto-Dominion Bank and other defendants in a pending securities class action. The suit, filed Dec. 11 in New York Southern District Court by Bleichmar Fonti & Auld, accuses the defendants of concealing the bank's 'pervasive' deficiencies in regards to its compliance with the Bank Secrecy Act and the quality of its anti-money laundering controls. The case, assigned to U.S. District Judge Arun Subramanian, is 1:24-cv-09445, Gonzalez v. The Toronto-Dominion Bank et al.
Who Got The Work
Crown Castle International, a Pennsylvania company providing shared communications infrastructure, has turned to Luke D. Wolf of Gordon Rees Scully Mansukhani to fend off a pending breach-of-contract lawsuit. The court action, filed Nov. 25 in Michigan Eastern District Court by Hooper Hathaway PC on behalf of The Town Residences LLC, accuses Crown Castle of failing to transfer approximately $30,000 in utility payments from T-Mobile in breach of a roof-top lease and assignment agreement. The case, assigned to U.S. District Judge Susan K. Declercq, is 2:24-cv-13131, The Town Residences LLC v. T-Mobile US, Inc. et al.
Who Got The Work
Wilfred P. Coronato and Daniel M. Schwartz of McCarter & English have stepped in as defense counsel to Electrolux Home Products Inc. in a pending product liability lawsuit. The court action, filed Nov. 26 in New York Eastern District Court by Poulos Lopiccolo PC and Nagel Rice LLP on behalf of David Stern, alleges that the defendant's refrigerators’ drawers and shelving repeatedly break and fall apart within months after purchase. The case, assigned to U.S. District Judge Joan M. Azrack, is 2:24-cv-08204, Stern v. Electrolux Home Products, Inc.
Featured Firms
Law Offices of Gary Martin Hays & Associates, P.C.
(470) 294-1674
Law Offices of Mark E. Salomone
(857) 444-6468
Smith & Hassler
(713) 739-1250