Joe Marchelewsk, president of AIJ Communications. (Courtesy photo) It's Time for a Change With Attorney Pay-Per-Click Advertising
Without providing restrictions on attorney advertising when it comes to PPC, someone searching for a particular lawyer can be misled with some underhanded advertising.
September 11, 2020 at 07:00 AM
7 minute read
The State Bar of California currently has no rules limiting the use of an attorney's name when it comes to pay-per-click (PPC) advertising with Google. A PPC campaign allows a law firm to bid on a specific phrase, so that when someone types in "car accident lawyer" or "Los Angeles real estate attorney" the firm's ad appears at the top of the Search Engine Results Page (SERP).
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