The Challenges of Walking Away From Offensive Trademarks
Companies may be eager to abandon brands such as Aunt Jemima or Uncle Ben's. But strategies are limited for keeping them out of the hands of competitors and troublemakers, Davis Wright partners explain during LAIPLA webinar.
September 16, 2020 at 08:55 PM
4 minute read
Aunt Jemima brand syrup, owned by the Quaker Oats Co., on a supermarket shelf in Baltimore. (Photo: Diego M. Radzinschi/ALM)
Breaking up with a culturally insensitive brand is hard to do. Or at least harder than one might think.
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