Aunt Jemima brand syrup, owned by the Quaker Oats Co., on a supermarket shelf in Baltimore. (Photo: Diego M. Radzinschi/ALM)

Breaking up with a culturally insensitive brand is hard to do. Or at least harder than one might think.

That was the takeaway from a Los Angeles Intellectual Property Law webinar Wednesday featuring two Davis Wright Tremaine IP partners, an NBCUniversal brand attorney and two academics.