Businesses Should Prepare for a New Phase of Privacy Regulation and Enforcement in the United States
The continuing shift in privacy law embodied by the California Privacy Rights Act is set to make a significant impact on businesses' compliance efforts and operational risk, as well as individuals' expectations, says Gibson, Dunn & Crutcher's Cassandra Gaedt-Sheckter, Alexander H. Southwell and Ryan Bergsieker.
November 18, 2020 at 05:00 AM
7 minute read
Californians have ushered in a law protecting individuals' privacy unlike any other in the United States, and businesses are well-advised to evaluate its impact and prepare to comply. Proposition 24, which passed last week, establishes the California Privacy Rights Act (CPRA), which will take effect Jan. 1, 2023. If this seems like déjà vu, it is because just two years ago, the California legislature passed an unprecedented privacy law, the California Consumer Privacy Act (CCPA), which the CPRA amends. The continuing shift in privacy law embodied by the CPRA is set to make a significant impact on businesses' compliance efforts and operational risk, as well as individuals' expectations.
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