California's Proposition 24 passed as expected, and the new California Privacy Rights Act will change the privacy landscape created by the California Consumer Protection Act (CCPA), which went into effect only months ago. While the CPRA won't go into effect until Jan. 1, 2023, with enforcement (concerning data collected from Jan. 1, 2022 and later) beginning no sooner than July 1, businesses should already be in a position to comply.