Whether through a law firm's website or through a social media platform like LinkedIn, a lawyer's online profile is often the first resource available to potential clients, opposing counsel, or others in the field when they want to learn more about a lawyer. For many lawyers, their online bio is a way to describe their practice, their potential client base, and their experience. From a marketing perspective, a solid online bio can make or break a lawyer's chances to get hired for a new matter or asked to speak at a prominent engagement.