Today's legal landscape is characterized by a constant evolution, and law firms operate in an intensely competitive environment. The industry is in a time when digital transformation fundamentally reshapes how businesses engage with their clients. It has become more important than ever for law firms to establish a robust digital presence. One highly effective means of assessing your law firm's positioning in this evolving landscape is by evaluating your Share of Voice (SOV) within public relations. SOV is a quantifiable measure of the market presence your firm commands compared to your competitors, serving as a barometer of your visibility and the extent to which it influences the conversation within your industry.