Today's legal landscape is characterized by a constant evolution, and law firms operate in an intensely competitive environment. The industry is in a time when digital transformation fundamentally reshapes how businesses engage with their clients. It has become more important than ever for law firms to establish a robust digital presence. One highly effective means of assessing your law firm's positioning in this evolving landscape is by evaluating your Share of Voice (SOV) within public relations. SOV is a quantifiable measure of the market presence your firm commands compared to your competitors, serving as a barometer of your visibility and the extent to which it influences the conversation within your industry.

Comprehending PR Share of Voice

SOV is a metric employed to evaluate the market impact or visibility a company or brand enjoys in its industry relative to its competitors. In the context of law firms, SOV pertains to the degree to which your firm's presence and messaging stand out when juxtaposed with other law firms across the digital and media landscape. This encompasses all communication channels through which your firm engages with the public, including social media, press releases, articles, interviews, and more.