What Is Your Law Firm's PR Share of Voice?
One highly effective means of assessing your law firm's positioning in this evolving landscape is by evaluating your Share of Voice within public relations, according to Elizabeth Lampert and Siena Dibene of Elizabeth Lampert PR.
September 20, 2023 at 07:59 PM
6 minute read
CommentaryToday's legal landscape is characterized by a constant evolution, and law firms operate in an intensely competitive environment. The industry is in a time when digital transformation fundamentally reshapes how businesses engage with their clients. It has become more important than ever for law firms to establish a robust digital presence. One highly effective means of assessing your law firm's positioning in this evolving landscape is by evaluating your Share of Voice (SOV) within public relations. SOV is a quantifiable measure of the market presence your firm commands compared to your competitors, serving as a barometer of your visibility and the extent to which it influences the conversation within your industry.
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