Chris Ritter of IMS Expert Services. Courtesy photo Overcoming 'Reptile Dysfunction' at Trial, Part II: Values of the Heart
Jurors are motivated by a combination of "core values," which are the fundamental beliefs and highest personal priorities that motivate us to decide an issue of major consequence, including who prevails at trial, according to IMS Expert Services' Chris Ritter.
November 13, 2023 at 07:02 PM
9 minute read
Litigation
This is the second in a series of articles discussing my Theory of Core Values. In the previous piece, I criticized the "Reptile Theory," which suggests that many trial lawyers appeal to the primitive reptilian portions of jurors' brains, thereby eliciting sufficient fear, terror and anger to lead to a favorable verdict.
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