As we stand at the threshold of 2024, humanity is poised for a historic lunar journey as the United States space agency (NASA) announces the crew for its upcoming trip to the moon. This team includes the first woman, the first person of color, and the first Canadian assigned to a lunar mission. However, this time, the space exploration narrative is not solely in the hands of government agencies; it is characterized by a collaborative effort involving various private actors, from startups to corporations. This resurgence in space exploration is driven by cutting-edge technologies such as 5G, advanced satellite systems, quantum computing and others. Their primary objective extends beyond conquering new frontiers; it looks at pressing challenges confronting our planet.