TikTok app displayed on an iPhone. Photo: Diego M. Radzinschi/ALM Smashbox Cosmetics Accused of Using TikTok to Collect Private Identifying Information
"I personally think it is a shame that Smashbox would share intimate details of a young person's life, including their skin color, with TikTok. TikTok keeps this data for reasons that our leaders believe pose a threat to ordinary citizens," said the plaintiff's attorney, Robert Tauler of Tauler Smith. "Smashbox should consider the negative impact their secret and immoral data collection practices are having on society instead of just trying to acquire young customers at any cost."
March 12, 2024 at 10:25 AM
3 minute read
Smashbox Beauty Cosmetics is accused of using TikTok's "tap and trace" software to collect and store website visitors' private identifying information, allegedly using "fingerprinting" software to collect and store user data without their consent.
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