Counterfeit or fake designer clothing for sale outside shop in the busy harbur area of Kalkan, Turkey. Credit: lenscap50/Adobe Stock Counterfeiting and AI in the Fashion Industry
Actions that brands must take to prevent and address counterfeiting effectively include implementing robust proactive measures, such as securing the necessary intellectual property rights and developing strategic enforcement programs.
April 18, 2024 at 02:39 PM
6 minute read
Last November, U.S. Homeland Security Investigations and the New York Police Department announced the seizure of more than $1 billion worth of counterfeit luxury goods. It was the largest bust of its kind in U.S. history.
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