Ronald E. Wood, left, and Dale Durham, right, of Major, Lindsey & Africa. Courtesy photos

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Introduction

San Diego has the popular image of an idyllic seaside university and beach town, protected by the U.S. Navy and nearby Marines. Yet, its siren song continues to lure some of the nation's largest corporate law firms even as others have pulled up stakes and departed. What exactly is it the new arrivals see in San Diego, and how do new entrants succeed?