Without Tim Morgan, there might not have been litigator John Morgan, who built one of the world's largest personal injury plaintiff firms.
July 22, 2024 at 03:06 PM
5 minute read
The original version of this story was published on Daily Business Review
The slogan, “For the People,” has its origins in something deeply personal for attorney John Morgan, whose strategic use of law firm advertising helped push Morgan & Morgan to about 1,000 lawyers—far beyond most competitors.
As a teenager, Morgan’s brother, Tim, was paralyzed while working at Disney World.
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Morgan & Morgan, self-described as the nation’s largest personal injury law firm per its prolific road-site advertising, has become one of the first U.S. law firms to make name, image and likeness partnerships with college athletes, including a Times Square Billboard deal with the University of Kentucky men’s basketball team and an Atlanta billboard deal with Georgia Tech men’s basketball player Michael Devoe. Courtesy photo
