Virginia-based Multiply contends X Corp.'s logo, left, infringes on its mark. (Credit: Images from court complaint) X Corp. Faces Trademark Suit From PR Agency, Ellis George Over 'X' Logo
Virginia-based Multiply trademarked its stylized X logo in 2019. It says the 2023 rebranding of Twitter to X Corp. has caused confusion that has harmed its business.
July 24, 2024 at 11:32 AM
5 minute read
What You Need to Know
- Multiply contends its stylized "X" logo is being confused with X's brand.
- A Florida social media company alleges that X Corp. infringed on its trademark.
- Both companies say they've been harmed by confusion with Elon Musk's company.
Ellis George has filed a trademark infringement complaint against X Corp., formerly Twitter, alleging that its 2023 rebranding has harmed a Virginia public relations agency that uses a stylized letter X in its own branding.
The complaint filed Sunday in the U.S. District Court for the Northern District of California contends that DB Communications, which does business as Multiply, says it has been hurt by confusion over the two companies' similar logos.
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