An issue of Justice League comic with super heroes protesting

Joint Marvel, DC Trademark of 'Super Hero' Canceled Amid Challenge by Creator of 'Superbabies'

Attorney Adam Adler petitioned for cancellation of Marvel and DC Comics' trademarks, contending the "super hero" terms were generic. "What Marvel and DC were doing is really just the opposite and contrary to the values of their own heroes," he said.

September 30, 2024 at 03:25 PM

6 minute read

Intellectual Property

Michelle Morgante

What You Need to Know

London-based Superbabies Ltd. challenged the comic giants' "super hero" trademark.
The cancellation came as part of a default judgment from the USPTO.
A challenge over "super" as a trademarked prefix is still pending.

It's been said that superpowers aren't required to be a superhero. Now, a trademark challenge brought on behalf of a children's book author means that permission from Marvel or DC Comics is no longer required, either.

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