H&M store inside the Towson Town Center shopping mall in Baltimore, Maryland. Photo: Diego M. Radzinschi/ALM 'All Pixels Are Not Created Alike': Fox Rothschild Scores Win for H&M in Email Pixel Tracking Case
H&M was represented by Fox Rothschild attorneys Odia Kagan and Philip Abbruscato. The firm predicted in a news release that the decision would "set a crucial precedent for similar cases" brought under Arizona's privacy laws.
October 21, 2024 at 08:32 AM
4 minute read
What You Need to Know
- An Arizona state court dismissed a lawsuit against H&M claiming that it violated Arizona's privacy laws by installing tracking pixels in its marketing emails.
- The class action was brought under Arizona's Telephone, Utility, and Communication Service Records Act of 2007.
Fox Rothschild secured a victory for H&M in an Arizona state court, achieving dismissal of a privacy lawsuit targeting the global fashion retailer's use of tracking pixels in emails.
Arizona Superior Court Judge Wayne E. Yehling granted H&M's motion to dismiss without leave to amend on Oct. 11. H&M was represented by Fox Rothschild attorneys Odia Kagan and Philip Abbruscato. The firm predicted in a news release that the decision would "set a crucial precedent for similar cases" brought under Arizona's privacy laws and credited the Retail Litigation Center, a retail advocacy organization that filed an amicus brief in the case, with supporting its defense of H&M.
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