The holidays are upon us and along with gifting and good cheer, they can present challenges to the brand of law firms and businesses, requiring PR teams to be vigilant and respond quickly if a potential situation starts to develop. Below, we look at some of the holidays coming up in the next few months that carry potential PR concerns. A business that understands the sensitivities can mitigate risk of a holiday crisis. 

Halloween 

When you think of Halloween, what can be more scary than black cats, candy, scary movies, crazy costumes and eerie tales? Perhaps a scary situation that catches you off guard without a plan to effectively communicate? Almost every year issues around Halloween include controversy around culturally insensitive costumes, offensive behavior, blackface, or insensitive themes. Issues which can quickly escalate leading to a backlash on social channels or in legal publications.