'The Front Line of Regulating AI': Manatt's Brandon Reilly on CPPA's Move to Adopt New Data Broker and AI Rules
On Nov. 8, the California Privacy Protection Agency Board voted to adopt new rules for data brokers and advance a raft of proposed rules for privacy risk assessments, cybersecurity audits and the regulation of artificial intelligence technologies such as automated decision-making technology. Brandon Reilly, the leader of the privacy and data security practice at Manatt, Phelps & Phillips, spoke with The Recorder this week to discuss his takeaways from the board's decision and the potential impact of the proposed regulations on future litigation in the AI, privacy and cybersecurity spaces.
November 15, 2024 at 11:03 AM
8 minute read
What You Need to Know
- On Nov. 8, the California Privacy Protection Agency Board voted to adopt new rules for data brokers and advance a raft of proposed rules for privacy risk assessments, cybersecurity audits and the regulation of artificial intelligence technologies such as automated decision-making technology.
- The new data broker regulations seek to clarify provisions in the Delete Act, which requires data brokers to register with the CPPA, and the proposed rulemaking package aims to mandate cybersecurity audits and privacy risk assessments for certain businesses and grant consumers the right to access and opt out of businesses' use of ADMT.
- Brandon Reilly of Manatt, Phelps & Phillips shared his insights on the potential impact of the new regulations on future litigation.
On Nov. 8, the California Privacy Protection Agency Board voted to adopt new rules for data brokers, or businesses that collect and sell personal consumer data to third parties, and advance a raft of proposed rules for privacy risk assessments, cybersecurity audits and the regulation of artificial intelligence technologies such as automated decision-making technology.
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