PayPal offices in Timonium, Maryland. Photo: Diego M. Radzinschi/ALM'Biggest Influencer Scam of All Time'?: PayPal Accused of Poaching Commissions Via Its 'Honey' Browser Extension
Fintech platform PayPal was hit with a proposed class action for allegedly replacing affiliate links indicating that YouTube influencers have driven sales of a product or service with links crediting Honey, a browser extension owned by PayPal that applies coupon codes on e-commerce websites.
December 31, 2024 at 12:29 PM
5 minute read
What You Need to Know
- Fintech giant PayPal purchased Honey, which operates a browsing extension that applies discount codes on e-commerce sites, for $4 billion in 2020.
- The class action against PayPal accuses it of replacing affiliate links that credit YouTube influencers with driving traffic to products on retailers' websites with links that credit Honey.
- The claim contends that PayPal effectively poaches influencers' commissions by redirecting consumer clicks to Honey pop-ups.
Fintech giant PayPal was hit with a proposed class action on Sunday for allegedly pocketing sales commissions belonging to YouTube influencers for promoting products and services in their content.
The claim accuses PayPal of replacing affiliate links indicating that the content creators drove traffic to purchases with links crediting Honey, a browser extension owned by PayPal that applies coupon codes on e-commerce websites.
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