Stone's iconic brews, left, and rebranded Keystone cans, right, Credit: Image from court documents.How We Won: BraunHagey’s $56M Trademark Win Over Molson Coors Upheld by 9th Circuit
An appellate panel last week rejected the beer giant’s challenge of a 2022 jury verdict in favor of San Diego County’s Stone Brewing. Lead counsel Noah Hagey says the decision is a road map for future “reverse confusion” cases.
January 07, 2025 at 07:44 PM
8 minute read
What You Need to Know
- Stone Brewing said sales of its craft brew sank when Keystone's economy beer surfaced as “Stone.”
- A jury awarded Stone $56M for lost past and future profits and corrective ads in 2022.
- A Ninth Circuit panel last week rejected each of Molson Coors’ challenges of the verdict.
The founders of Stone Brewing had built up their successful craft beer for over two decades when a rival appeared on store shelves—the name “Stone” prominently spelled out on the side of its tall cans.
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