In the last few months, two major retailers — Target and Apple — have entered into settlements with the National Federation of the Blind over allegations that the retailers’ Web sites violated the Americans with Disabilities Act because they were not accessible to the blind.
Although the retailers disagreed with the NFB about what the ADA required, they agreed to make changes to improve the accessibility of their sites. By entering into these settlements, Target and Apple joined a growing list of companies that have entered into similar settlements and agreed to make similar changes to their own sites. Although the legal requirements in this area are still unclear, a close look at these settlements and the steps leading to them can teach online retailers a thing or two.
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