I think I may have underestimated the Pepsi-Cola people.

This would, after all, be an easy thing to do. About all we see of Pepsi is that red-white-and-blue beach ball logo, and it’s hard to take them seriously as an evil empire when all they seem to want us to do is join the Pepsi generation and think young. Frankly, I think we’ve long since passed the point of diminishing returns on getting me to think young, and I doubt I would be successful if I tried somehow to switch generations, so I’m afraid I haven’t paid them a lot of attention.

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