It’s summer in San Diego, and Michael Lovitz is doing what a lot of IP attorneys spend their days doing: talking copyright and trademark law, and trying to drum up a bit of business in the process.

Lovitz’s audience, though, is unique. It includes a woman styled as a tentacled, blue-hued alien and a man dressed in the orange jumpsuit of a Star Wars X-wing fighter pilot. The pair are among the more colorful of some 200 attendees at this year’s Comic-Con International who have turned out for the second installment of Lovitz’s three-part “Comic Book Law School” series.

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