The Second Appellate District affirmed a judgment. The court held that the claim of competitors that a company’s advertising falsely inflated the value of its product, to the detriment of the competitors’ product sales, did not allege an “advertising injury” so as to trigger coverage under an advertising injury insurance clause.
Total Call International, Inc. (TCI) provided telecommunication services and products, including prepaid domestic and international phone cards. Two of TCI’s competitors sued TCI, alleging that TCI’s advertising misrepresented TCI’s phone cards and that they had suffered damages as a result of these misrepresentations.