With the Winter Olympics well underway, the big names on the U.S. squad are already familiar to most of us. But the Olympics are also big business, and some of those names will become even bigger after lawyers finish crafting corporate sponsorship agreements.
“A lot of these big companies make deals with athletes to either endorse the product, use their pictures in advertisements, or come to a corporate event,” says Kenneth Meyer, of counsel in Bryan Cave’s Los Angeles office.
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