Every company, large or small, runs the risk of a crisis. The forward-thinking ones won’t sit back and wait for the worst to happen. Progressive law firms and the media consulting firms those companies rely on are resolutely proactive.
To control a crisis, organizations must be able to respond quickly as well as effectively. Delay in response erodes credibility. A bad scenario takes on additional dimensions until it just gets worse and worse. Indeed, the first fundamental rule is to take the lead, not just react to events as they unfurl. While no crisis plan is a single cure-all with the exact answers to either completely avoid a crisis, or manage one if it occurs, a well-laid-out plan, in conjunction with media training, will provide the key elements to develop and deliver the right message quickly.
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