Derek Harp, the Bay Area founder of Maslow Six Entertainment Inc., talked to half a dozen big firms and two solo practitioners in his quest for outside counsel for his latest startup. His top priorities were experience in the computer gaming industry and a personality fit. Third on the list — but critical given he had a bit less than $100,000 in capital — was finding the best economic arrangement. Most of the large firms were open to deferred fee arrangements, he said. The solos weren’t.

Harp wound up hiring Pillsbury Winthrop Shaw Pittman to handle IP strategy after the firm agreed to defer fees until Harp’s venture got off the ground. “It shows a big belief in what we are doing,” he said of Pillsbury’s willingness to take the risk. “They are in a way acting like an investor and that has generated a lot of loyalty from us.”

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