Expensively designed folders, holding hordes of paper press releases, glossy photos and bios, were once an industry standard. These fancy packages are expensive to design, costly to produce and time consuming to assemble.
While the traditional press kit isn’t yet dead, gone are the days of sending out large press kit mailings. While some journalists still prefer a physical kit and sometimes press kits are good to have at trade shows, printed kits should be for targeted use only and online press rooms should be the go-to place for information.
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