The court of appeals reversed a district court judgment and remanded the action for further proceedings. The court held that for purposes of exercising specific personal jurisdiction, a nonresident defendant can be said to have “expressly aimed” its activities at a forum state where it operates a website with national viewership and scope that appeals to, and profits from, an audience in that state.

Mavrix Photo, Inc. sued Brand Technologies, Inc., in federal district court in California. Mavrix alleged that Brand infringed Mavrix’s copyright by posting its copyrighted celebrity photos on its celebrity gossip website.