In my work, I meet seasoned lawyers who are world-class at what they do, but who shy away from networking, reluctant to enter a venue to mingle with unfamiliar people. For this reason, while they may want to penetrate a certain industry, these professionals find reasons not to attend an industry-related conference. Similarly, they may be interested in meeting and networking with professionals who can refer them business, but they are simply too uncomfortable in these situations to attend valuable meetings and mixers.
Most of us have these same feelings to some degree. Occasionally, I meet that unusual person who really thrives on walking into a room of people they’ve never met before, but that really is the exception. The people who look like naturals are usually those who have learned techniques that help them ease past their mental barriers. Putting these into play, we can learn how to move past the anticipation of being uncomfortable that can keep us from attending business development meetings and events.
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