As professionals, we are so focused on what’s in front of us that it can be hard to believe we are already in the second quarter of 2012. The beginning of the second quarter, however, is a good time to stop, take a breath, look back at the first quarter’s marketing results, and determine what, if anything, needs to be adjusted in order to improve.
At this time of year, you have two significant advantages a quarter of data to give an indication of this year’s opportunities and challenges, and if you haven’t yet built momentum, the time to adjust and make things happen. You can use the data as a guide to what’s working and what’s not and where the gaps are. If things are heating up, you can use the first quarter momentum as a springboard to make this a great year.
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