A prospective client, who had been spending a great deal of time out of the office marketing his firm, recently asked me, “Can you be doing too much marketing?” This professional was particularly concerned because he didn’t want the reputation of some attorneys he’d known in the past who were known as marketers, but not trusted advisers. They were viewed as professionals who spent a lot of time developing business, but were rarely seen in the office or working with clients.
As a professional marketer, I believe the answer to the question of whether one can be doing too much marketing is complex and depends on a variety of factors, including your own marketing strengths, where you are in terms of your own career and firm development, and where you want to take your business. However, if you’ve asked yourself whether you are doing too much marketing, it may be time to re-evaluate or rebalance your marketing strategy.
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