SACRAMENTO — A consumer advocacy group, backed by tech executive Bob Pack, announced Wednesday that it will pursue a ballot initiative to lift California’s 38-year-old cap on non-economic damages in medical malpractice cases.

Santa Monica-based Consumer Watchdog has called a news conference at the Capitol on Thursday to unveil what its leaders describe as a broad measure targeting the Medical Injury Compensation Reform Act, an underfunded prescription-tracking database and control of the state medical board. Initiative backers say they’re aiming for the November 2014 ballot.

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