The reality is that law firm marketing and business development departments have undergone a marked evolution. The function and personnel of these departments has shifted from jack-of-all-trades administrative assistants, de facto assuming marketing and communication functions, to highly specialized professionals expected to deliver a quantifiable ROI.
Through the course of this shift, increasing segmentation has occurred with generalists joining firms fresh out of college and gravitating toward their natural niche such as competitive intelligence, proposal writing or communications. This is not unlike the vast legion of lawyers who enter the practice of law slotted into one practice group only to shift into a different one that is a better fit, and in turn, thrive.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
