Even if you’ve never ridden a horse bareback, you can imagine it is rougher than riding a horse with a saddle. It’s much the same when professionals do their marketing bareback, which makes it so much more difficult than it needs to be and severely limits the benefits.
What is bareback marketing? Bareback marketing is when you focus on business development/sales to the exclusion of marketing, or vice versa. It’s when you focus on only one area of marketing as opposed to embracing other elements of the “marketing mix.” Or when you make the investment of time, effort, and dollars to get results in one area of marketing and stop there, instead of repurposing or leveraging the results so that you can extend your reach and visibility.
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