SAN FRANCISCO – Yelp Inc., the popular consumer review website, is suing a small San Diego law firm, alleging it used its own staff and a circle of five back-scratching local attorneys, to write fake, glowing reviews promoting its bankruptcy practice.
The suit accuses the McMillan Law Group and owner, Julian McMillan, of violating Yelp's terms of service and eroding its value to consumers with fake reviews and false testimonials.
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