Some of the world’s most famous jewelry designers did not mark their products with their names. Tiffany did not invent the “Tiffany” setting, the ubiquitous prong-set diamond engagement ring. And how do you really know if the Art Deco piece you sprang for is actually Art Deco or a knock-off from Thailand? Even more importantly, how does this pertain to your marketing?
These factoids and questions about marketing and branding actually have a lot to do with your business development, a connection I contemplated as I sat through several days of lectures at an annual antique conference. Initially, it may not seem like there is a strong link between selling antiques and attorney marketing, but after some analysis, the parallels become clear.
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