SACRAMENTO — In a span of less than 24 hours, two plaintiffs bar-backed bills targeted by the tech industry died quietly in Assembly policy committees on Monday and Tuesday.

SB 383 would have expanded customer data restrictions found in the Song-Beverly Credit Card Act to transactions involving downloaded products. The bill was a response to the state Supreme Court’s 2013 decision in Apple v. Superior Court (Krescent), which held that state law barring retailer collection of certain personally identifying information, such as ZIP codes, did not apply to credit card purchases online. CTIA-The Wireless Association, TechAmerica and TechNet all opposed the bill.

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