SACRAMENTO — A legislative attempt to restrict data brokers’ ability to sell consumers’ personal information ended in an Assembly policy committee Thursday when the chairman told the bill’s author to rewrite it with opponents’ preferred language or watch it die.

Sen. Mark DeSaulnier, D-Concord, chose death for SB 1348. The amendments, he said, were too severe and offered little change to an industry that the Federal Trade Commission criticized in May for a lack of transparency in its operations.

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