Stephanie Kimbro, a fellow in Stanford Law School’s Center on the Legal Profession, is something of a guru when it comes to online delivery of legal services. She founded her own legal tech startup in 2006 and has written on unbundling and delivering legal services on the Web. Today she works with startups and teaches legal technology, while practicing law in a virtual firm. Kimbro is a booster for the potential of online law practices to change the industry and also savvy about avoiding ethical pitfalls, addressing both subjects on her website, www.virtuallawpractice.org.

Q: Let’s talk about the legal tech firm you cofounded. How much of a need was there?