As a young attorney, you may not view yourself as having the attributes of a traditional rainmaker, at least as that image has been popularized. Your unwillingness to see yourself in that light may well be justified, regardless of whether you think rainmakers can be born or bred.

However, the reality, even for established attorneys, is that a vast majority of new clients will not be obtained in that kind of flashy manner. Most clients are the result simply of doing good legal work. Along those lines, the best advice is the simplest advice: do good work and stick around, and eventually your client base will grow. But there are also some helpful nuances that you can apply that will help you achieve your client development goals in 2015 and beyond.

Develop institutional clients

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