Content marketing is one of the hottest tools in marketing right now. While not a new method, it’s not yet a mature one. It will be another year or two before content marketing hits its peak. When this shift begins, we will see savvy marketing folks move to the next new marketing trend.
Of course, content marketing will not lose its appeal. In fact, marketers are increasing their investment in content marketing and building their content teams. It’s an efficient way to get your message in front of potential clients.
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